Distributing flyers is such a challenge not only because a lot of people may not be interested in reading them, but there are also many other companies doing the same advertising strategy. For you to stand out, you must create something that is more compelling. People won’t be interested in reading the same type of flyers over and over again. You should give them something they have never seen before. Here are some tips to make your flyers stand out in an instant.
1. Use bigger titles
There are a lot of reasons why you need to use bigger titles. To begin with, it creates a sense of urgency. As soon as people see the huge font, they will realise that something is really important. If you are doing a promotion on your products, people need to know how much they are going to save and when the sale is happening, right away. Bolder titles are also more visible. People will feel more curious about what is written below them.
2. Add striking graphics
High-resolution images that are catchy will most likely make your flyers more appealing. You should also position these images in such a way that people can easily see the image. It is also better to use just one image, a stunning one – than several images that are quite messy and difficult to understand. The image must be relevant to your brand.
3. Less is more
You want to include a lot of elements on the flyer because it is your opportunity to advertise to people. However, you should also realise that people might be overwhelmed if there are a lot of elements included in the design. They won’t know where to look first. Certain ideas that are more important should be given emphasis. Sometimes, it is better to have white space where the eyes of the reader can take a break than having a lot of elements for them to digest.
4. Don’t forget the details about your business
There is no point in advertising using flyers if you don’t tell the readers where to find your business, what products they can buy, when the promotion is taking place, and how they can contact you. There is no need to print this information in bold letters or huge font. The point is that when people are interested in knowing more about you, they can find this information on the flyer.
With these tips regarding flyers printing, you can expect your business to do better in the future. Just select the best printing services so the flyers will totally stand out. The same thing is applicable for brochure printing and leaflet printing.
Image via freedigitalphotos.net (samuiblue)